Column is one of the very important components in the newspaper. Colum includes the opinion of a writer. Column is one that represents the strong, informed and focused opinion of the writer on a certain issue. Column should be short about 500 to 800 words.it should clearly define the point of view.it should define the thinking of writer strongly. It should also include strong claims and points to attract the reader. Here are different tips and tricks to write a good Column for a newspaper.
Topic of a column:
A topic and theme is very important in writing a column. The topic is the person, place, issue, incident or thing that is the primary focus of the column. Topic should be cleared in the first paragraph. Choose the topic that is very interesting for the readers and according to their interest. It will increase the readership of the column.
Research and column:
Research and column go in the same way. As column is based on own expression, voice and opinion, to be successful the columns must be grounded in solid research. There are two types of research one is field research. Field research is the one in which person is involved directly in it like going to the scene, interviews, legwork; primary materials, observations, and knowledge. Academic research it is the research that is based on secondary materials like charts or online articles and books.
Ending and starting:
Starting and ending of any writing piece is very important. The one thing that is very essential for the column writing is that writer should focus on one thing and only one thing in the column. The more you add messages the more reader will lose interest. The opening of a column is known as hook it should be strongly written. It should grab the attention of reader. It should also include the observation that entices the reader into reading more. Ending of column is also very important. Writer should end the column by giving the conclusion of his discussion or summarize the whole issue in proper form.
Simplicity:
Simplicity is the beauty of any writing piece. Column should be simple. Use fewer words and convey more knowledge. Use simple language. Try to take examples from daily life to make the readers to understand you. Your readers will appreciate it and be much more willing to sign on to your point of view.
Use of facts and figures:
facts and figures are very important for the column. It can increase the weight of article and attract the readers. Facts and figures will add authenticity in the column. It will make the readers to agree with the writer’s opinion.
Provide the solution:
When the writer is discussing something with the readers or any issue, than there should be a proper solution of the problem. Readers read opinion pieces because they want insight and answers. Complaining is meaningless until or unless you provide a good alternative for it.
Critical approach:
People like reading columnists who dare to criticize real life people. Readers do not like nameless concepts and policies. Remember your criticism should not base on libel than, it will work successfully.
In this article I have discussed many tips to write a good column it will be beneficial for you. Keep visiting Tips.pk for more information on some other topic.
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